11+ and Inter send three Asian fans to Hong Kong for Manchester City clash

11+ and Inter took three winning fans from Indonesia, Thailand and South Korea to Hong Kong on Aug. 1 to watch Inter face Manchester City at Kai Tak Stadium. The campaign linked Asian supporters to the club through in-app challenges and a prize trip tied to the Hong Kong Football Festival 2026.

Why it matters: - The campaign gave Inter fans in Asia a rare live match experience and a direct link to the club. - 11+ used the activation to deepen fan engagement in Indonesia, Thailand and South Korea through official club-connected rewards. - The trip underscored how football brands are turning digital participation into real-world access and community-building.

What happened: - 11+ and Inter launched the “First 500 Nerazzurri” campaign for fans in Indonesia, Thailand and South Korea. - The campaign used interactive in-app missions on 11+ to let supporters share their passion for Inter and enter for a trip to Hong Kong or official Inter prizes. - On Aug. 1, 2026, three grand prize winners, one from each country, traveled to Hong Kong to watch Inter face Manchester City. - The match took place in The Asahi Super Dry Trophy at Kai Tak Stadium as part of the Hong Kong Football Festival 2026.

The details: - The three winners were Thai supporter ภาคภูมิ ไทยบุญนาค, Indonesian winner Khalif Mukhlis Kusmawan and South Korean winner Lee Seung Min. - ภาคภูมิ said seeing Inter live meant a lot to him and felt very different from watching on a screen. - Khalif said the trip was unforgettable because he sat close to the pitch and saw players up close. - Lee said seeing fans wearing Inter shirts across the stadium, hotel and subway showed how global the club’s support base is. - Inter Senior Head of Media House and Digital Marketing Stefano Perazzo said the First 500 Nerazzurri campaign was meant to recognize the long-standing loyalty of Asian fans and give them an official way to connect with the club. - 11+ Marketing Lead Mohamad Burhan said the partnership was designed to bring fans together through the clubs they love and give supporters meaningful recognition. - The campaign also included the chance to win licensed Inter merchandise. - More information is available at inter.it. - The 11+ app is available on iOS and Android.

Between the lines: - The activation shows Inter and 11+ treating Asian fan loyalty as a core growth audience, not just a distant overseas market. - The focus on Indonesia, Thailand and South Korea suggests a targeted strategy built around markets with active digital football communities. - The live-trip format turns engagement data and app participation into a high-emotion prize that can strengthen long-term brand affinity.

What's next: - 11+ said it will continue building fan experiences that go beyond matchday. - The company is positioning the app as a platform for future football community activities and rewards. - Inter is likely to keep using official fan activations to stay connected with supporters across Asia.

The bottom line: - The campaign blended digital engagement with a premium live football experience, giving three Asian fans a memorable trip while reinforcing Inter’s ties to its regional supporter base.