11+ sends three Asian Inter fans to Hong Kong for Manchester City match

11+ and Inter took three fans from Indonesia, Thailand and South Korea to Hong Kong on Aug. 1, 2026, after an app-based campaign tied rewards to fan engagement. The trip put supporters at Kai Tak Stadium for Inter’s match against Manchester City and highlighted the clubs’ effort to deepen links with Asian fans.

Why it matters: - The campaign turned online fan engagement into a real-world matchday experience for supporters in Asia. - The Hong Kong trip gave three Inter fans direct access to a high-profile international fixture, reinforcing the value of loyalty-driven rewards. - The effort also reflects a broader push by Inter and 11+ to build closer communities around the club outside Europe.

What happened: - 11+ partnered with Inter on the “First 500 Nerazzurri” campaign. - Fans in Indonesia, Thailand and South Korea joined interactive challenges in the 11+ app for a chance to win official Inter merchandise or a grand prize trip to Hong Kong. - On Aug. 1, 2026, three grand-prize winners, one from each country, traveled to Hong Kong to watch Inter play Manchester City at Kai Tak Stadium. - The match was part of The Asahi Super Dry Trophy at the Hong Kong Football Festival 2026.

The details: - Khalif Mukhlis Kusmawan, the winner from Indonesia, said he sat in the front rows and saw the players up close. - Kusmawan said the experience showed him how large Inter’s global fan community is and described the atmosphere as welcoming and united. - Stefano Perazzo, Senior Head of Media House and Digital Marketing at Inter, said the campaign was designed to recognize the passion and loyalty of Inter fans across Asia. - Perazzo said the campaign gave supporters in Indonesia, Thailand and South Korea a new official way to connect with the club. - Mohamad Burhan, Marketing Lead at 11+, said the platform aims to make fan engagement more interactive, valuable and community-based. - Burhan said the campaign gave fans a meaningful chance to be recognized and share their personal Inter stories. - More information is available in Inter’s announcement. - 11+ said the app is available on iOS and Android, and fans can join the community and follow future campaigns.

Between the lines: - The campaign shows how clubs and digital platforms are using prizes and exclusive experiences to keep overseas fans engaged. - The focus on three Asian markets suggests Inter sees long-term value in building loyalty in Indonesia, Thailand and South Korea. - The match-day trip also doubles as brand building for both Inter and 11+, linking emotional fan moments with platform usage.

What's next: - 11+ says it will continue building community-focused fan experiences beyond match day. - The platform signaled more campaigns to come for supporters who participate in future app challenges. - Inter is likely to keep using direct fan experiences as part of its outreach to Asian supporters.